1. The Weather - Sunny San Diego has great weather all year long. 2. The Jobs - Home of Qualcomm and many other high tech companies. 3. The Schools - Award-winning schools: UCSD, SDSU, USD. 4. The Entertainment - Sea World, World Famous San Diego Zoo, Legoland, Wild Animal Park, Balboa Park Museums 5. The Beaches - Torrey Pines State Reserve, Del Mar, La Jolla